▲ Fluent in Chinese both writing & speaking (mandatory) and also fluent in English is preferred.
▲ Bachelor's degree in Marketing, Communication, Public Relations, or related major.
▲ Minimal 3 years experience in digital marketing, e-commerce, media advertising or related professional area.
▲ Previous work in heavy equipment industry, digital advertising industry, electronic industry, e-commerce industry are preferred.
▲ Proven successful experience in planning and executing digital marketing method, including Search Engine. Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), or any digital advertising campaigns.
▲ Strong experience in handling e-commerce and website operation.
▲ Strong network and relationship with media contact and having experience in managing PR events, Press Conference/Releases, Media Events/Gathering, and Media visit.
▲ Excellent writing and communication skill.
▲ Can work as a team or independently.
▲ Strong presentation skill, excellent multitasking skill and target oriented.
As a Digital Marketing Specialist (Mandarin Speaker) at PT. XCMG Group Indonesia, you will be responsible for ensuring the success and effectiveness of the company's digital marketing campaigns. Your key responsibilities will include:
▲ Being responsible in planning and operating company's e-commerce platform and website.
▲ Being responsible in planning and implementing digital marketing campaigns, including web, SEO/SEM, email, social media and digital advertising.
▲ Measuring and reporting on the performance of all digital marketing campaigns.
▲ Analyze a large set of data to identify market trends, user behavior, and insights for recommendation of marketing and business strategy.
▲ Developing content, storylines, and written materials and messages such as press releases, media advisories, pitches, presentations etc that are tied to the business brand and the PR plan framework.
▲ Building positive relationships with corporate, media and the public.