Since 2019, XCMG has held the International Customer Festival annually to attract more global customers and strengthen sales performance as well as brand promotion. The 6th edition of this festival take place in Xuzhou on May 18-21, 2024, with the theme "Partners in Progress Empower Solid Future."

The event showcases XCMG's achievements in its transformation toward high technology, intelligence, eco-friendliness, superior services, and internationalization. More than 1,200 customers from over 60 countries participated in the four-day experience, highlighting XCMG’s technological innovations, including demonstrations of integrated construction solutions and electric products such as the XE215E excavator and EHSL51A dump truck, which emphasize efficiency and sustainability.

Additionally, the product exhibition featured a wide range of XCMG heavy equipment, with a new energy product zone drawing significant customer interest. The event also provided hands-on product demonstrations, showcasing the ease of operation of the GR2605TPRO motor grader and the agility of the XD135T road roller. With unique attractions such as an excavator performing calligraphy, the festival reinforced XCMG’s position as an industry leader in heavy equipment, driven by innovation, sustainability, and a strong commitment to customer satisfaction.