Las Vegas, United States, March 8, 2026 — XCMG Group reaffirmed its strategic transformation from a traditional “product export” model to a “market localization” approach during its participation in CONEXPO-CON/AGG 2026, the international construction machinery exhibition held in Las Vegas, United States. At the event, XCMG showcased 35 equipment models specifically designed to meet the demands of the North American market, further strengthening its position in the high-end segment known for its stringent quality standards.

This marks XCMG’s 11th appearance at CONEXPO, where the company competed alongside nearly 3,000 global construction machinery manufacturers. The exhibited products focused on key application areas such as earthmoving, lifting, aerial work platforms, and mining. Through these innovations, XCMG delivered more integrated construction solutions tailored to real-world operational scenarios.

Zhai Kun, General Manager of XCMG International Business Headquarters and General Manager of XCMG Import & Export Company, stated that China’s construction machinery industry is transitioning from scale-driven advantages to technology-driven competitiveness. He emphasized that Chinese manufacturers are no longer solely offering cost-competitive products, but are increasingly providing advanced construction solutions to gain the trust of global markets.

In addition to product innovation, XCMG has strengthened its localization strategy in North America by enhancing its supply chain network and after-sales service capabilities. The company has established regional spare parts inventories worth millions of dollars and built a local operational team with more than 95% local employees, ensuring 24-hour service support and optimal equipment uptime for customers.

During the exhibition, XCMG also introduced its PRO series, specifically developed for the North American market. The series features advanced human-machine interaction technologies, including customizable parameter settings, interactive visual displays, and self-diagnostic functions that enable real-time equipment monitoring. The PRO series attracted strong interest from several major North American dealers and led to multiple order agreements during the event.

Currently, XCMG products are deployed in more than 190 countries and regions worldwide. In markets along the Belt and Road Initiative, the company’s product penetration has exceeded 95%, while overseas revenue now accounts for nearly half of its total revenue—underscoring XCMG’s role as a global ambassador of China’s construction machinery manufacturing industry.