Jakarta — On 11 November 2025, a spectacular collaboration took place as Indonesia’s “Queen of E-Commerce,” Mami Louisse, joined forces with XCMG’s lineup of giant heavy machinery. Together with Ifeng International Media, XCMG Indonesia broadcast a live show directly from the XCMG Marunda Centre, featuring a unique “Dance Excavator” performance where the excavator arm moved gracefully like a choreographed dance. The event was part of the XCMG Indonesia Brand Day Live Show and delivered an immersive experience through impressive demonstrations of massive mining trucks and advanced heavy equipment.

Mami Louisse didn’t just watch—she personally tested five XCMG machines, including the XGA16K boom lift, XDA45 articulated dump truck (ADT), XDE130 mining dump truck, XG150 Pro wide body dump truck, and the XC9108 EV loader. She even played basketball using the XE215G excavator, showcasing the machine’s precise hydraulic control as it moved and shot the ball with remarkable accuracy.

The livestream also featured exclusive special pricing, giving viewers a rare opportunity to secure top-tier equipment at the best deals of the year. Alongside the promotions, XCMG highlighted the technological strengths of each machine tested by Mami Louisse, allowing audiences not only to see the performance firsthand but also to understand the value and engineering excellence behind every unit.

The XGA16K boom lift demonstrated its high vertical reach, superior stability, and multilayered safety system—making it ideal for construction, installation, and industrial maintenance. Meanwhile, the XDA45 ADT showcased its ability to conquer extreme terrain with strong traction and improved fuel efficiency, delivering high productivity for mining operations. For large-scale heavy-duty needs, the XDE130 mining truck stood out with its ultra-strong frame and exceptional working efficiency, significantly lowering cost per ton.

The XG150 Pro wide body dump truck offered an extra-wide body capacity and outstanding stability, enabling larger material transport for quarry and nickel mining projects. Equally impressive, the XC9108 EV loader represented a new generation of eco-friendly electric machinery, providing instant torque, responsive acceleration, and dramatically lower operating costs. The basketball challenge using the XE215G excavator delivered a stunning finale, demonstrating the excavator’s hydraulic precision and movement stability across various working conditions.

This collaboration not only showcased China’s innovation and strength in heavy machinery but was also elevated by Mami Louisse’s presence, connecting the event to millions of her followers in Indonesia’s e-commerce community. With world-class production support from Ifeng International Media, the livestream delivered a perfect blend of entertainment, technology, and digital interaction—introducing a fresh and exciting way to present heavy machinery to the public.